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red · warm

#f7baad

a light, electric red · warm · closest name: Light Pink

Token name suggestion: Linen Rust

RGB
247, 186, 173
HSL
11°, 82%, 82%
CMYK
0, 25, 30, 3
Luminance
0.5791

#f7baad is a light electric red, 11° on the wheel and 11/100 on the cool side. Put black text on it (12.58:1). As text it scores 1.67:1 on white — use #DC3816 instead. Nearest name is Light Pink, nearest Tailwind family is orange.

hsl(11 82% 82%)rgb(247 186 173)Base step 300AAA inkWarm

At a glance

Every number on this page in one read: what #f7baad is made of, how bright it looks, and which way it leans.

Hex
#f7baad
Hue
11°
red
Saturation
82%
electric
Lightness
82%
light
Brightness
97%
HSV value
Perceived
80%
weighted brightness
Luminance
0.5791
WCAG relative
Temperature
Warm
11/100 cool
Color family
Red
Tone
Electric
Best ink
Black
12.58:1
Closest name
Light Pink
ΔE2000 9.1
Chroma
25.3
LCH, 0–130ish
OKLCH L
0.841
perceptual lightness
Tailwind
orange
500 · ΔE 23
Web-safe
#FFCC99
nearest of 216
Where it sits
Hue11° of 360°
Saturation82%
Lightness82%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #f7baad.

Temperature
Warm ← → Cool11% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red34%
Green61%
Blue5%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#f7baad
HEX (8-digit)#f7baadff
RGBrgb(247, 186, 173)
RGBArgba(247, 186, 173, 1)
HSLhsl(11, 82%, 82%)
HSV / HSBhsv(11, 30%, 97%)
HWBhwb(11 68% 3%)
CMYKcmyk(0%, 25%, 30%, 3%)
LABlab(80.7 20.2 15.2)
LCHlch(80.7 25.3 36.9)
OKLCHoklch(0.841 0.073 32.3)
XYZ (D65)xyz(63.46, 57.91, 47.36)
Decimal16235181
Display P3color(display-p3 0.969 0.729 0.678)
Web-safe#FFCC99

Copy-ready code

every platformclick to select
/* CSS */
color: #f7baad;
background-color: #f7baad;
/* CSS custom property */
--brand: #f7baad;
/* Tailwind (arbitrary) */
class="text-[#f7baad] bg-[#f7baad]"
/* SCSS */
$brand: #f7baad;
/* SwiftUI */
Color(red: 0.969, green: 0.729, blue: 0.678)
/* UIKit */
UIColor(red: 0.969, green: 0.729, blue: 0.678, alpha: 1)
/* Android XML */
<color name="brand">#F7BAAD</color>
/* Android Compose */
Color(0xFFF7BAAD)
/* Flutter */
Color(0xFFF7BAAD)
/* Python / OpenCV (BGR) */
(173, 186, 247)
/* Python / PIL (RGB) */
(247, 186, 173)
/* Java AWT */
new Color(247, 186, 173)
/* .NET */
Color.FromArgb(255, 247, 186, 173)
/* OpenGL / Unity (0–1) */
(0.9686f, 0.7294f, 0.6784f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{247,186,173}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #f7baad 85%, white);
border-color: color-mix(in oklab, #f7baad 40%, transparent);
/* theme-aware in one line */
color: light-dark(#741E0B, #EED7D3);
/* relative colour syntax */
--hover: hsl(from #f7baad h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF4F2;
  --brand-100: #FAE9E6;
  --brand-200: #F6CEC6;
  --brand-300: #f7baad;
  --brand-400: #F07E66;
  --brand-500: #EB5333;
  --brand-600: #DF3916;
  --brand-700: #BA3012;
  --brand-800: #95260F;
  --brand-900: #6B1F0F;
  --brand-950: #431309;
  --brand: #f7baad;
  --brand-ink: #000000;
  --brand-surface: #FAF5F4;
  --brand-border: #EDC8C0;
  --brand-hover: #F49F8D;
  --brand-pressed: #F1836C;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241714;
    --brand-ink: #EED7D3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF4F2',
        100: '#FAE9E6',
        200: '#F6CEC6',
        300: '#f7baad',
        400: '#F07E66',
        500: '#EB5333',
        600: '#DF3916',
        700: '#BA3012',
        800: '#95260F',
        900: '#6B1F0F',
        950: '#431309',
        DEFAULT: '#f7baad',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF4F2,
  '100': #FAE9E6,
  '200': #F6CEC6,
  '300': #f7baad,
  '400': #F07E66,
  '500': #EB5333,
  '600': #DF3916,
  '700': #BA3012,
  '800': #95260F,
  '900': #6B1F0F,
  '950': #431309,
);
$brand-base: #f7baad;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF4F2", "$type": "color" },
      "100": { "$value": "#FAE9E6", "$type": "color" },
      "200": { "$value": "#F6CEC6", "$type": "color" },
      "300": { "$value": "#f7baad", "$type": "color" },
      "400": { "$value": "#F07E66", "$type": "color" },
      "500": { "$value": "#EB5333", "$type": "color" },
      "600": { "$value": "#DF3916", "$type": "color" },
      "700": { "$value": "#BA3012", "$type": "color" },
      "800": { "$value": "#95260F", "$type": "color" },
      "900": { "$value": "#6B1F0F", "$type": "color" },
      "950": { "$value": "#431309", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #f7baad · 12.58:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 1.67:1
AA fail · AA large fail · AAA fail
Aa
Black text · 12.58:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #f7baad as text scores 1.67:1 on white and 12.58:1 on black.
Best tinted ink on it, if plain black or white feels flat: #741E0B at 6.51:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#DC3816 · 4.55:1
AA on white−35% L
#DC3816
The quick fox
#A42A10 · 7.20:1
AAA on white−47% L
#A42A10
The quick fox
#f7baad · 12.58:1
AA on blackalready passes
#f7baad
The quick fox
#f7baad · 12.58:1
AAA on blackalready passes
#f7baad

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #EE6C50 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#f7baad on white: 1.67:1
AA ✗ fail · AA-large · AAA
Aa
#f7baad on black: 12.58:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #f7baad as text on that neutral, and that neutral as text on #f7baad.

NeutralRatioBoth directions
White1.67:1AaAa
Slate 501.60:1AaAa
Slate 1001.52:1AaAa
Slate 2001.35:1AaAa
Slate 3001.12:1AaAa
Slate 4001.54:1AaAa
Slate 5002.85:1AaAa
Slate 6004.54:1AaAa
Slate 7006.20:1AaAa
Slate 8008.76:1AaAa
Slate 90010.70:1AaAa
Black12.58:1AaAa
Colour vision deficiency
true color
protanopia · #C7C1AC
deuteranopia · #D6CDAC
tritanopia · #FFB2B7

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #f7baad is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF4F2
#FAE9E6
#F6CEC6
#f7baad
#F07E66
#EB5333
#DF3916
#BA3012
#95260F
#6B1F0F
#431309
Base = 300Lightest = 50 · #FCF4F2Darkest = 950 · #431309Text step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.018 32.3);
  --brand-100: oklch(0.94 0.029 32.3);
  --brand-200: oklch(0.88 0.044 32.3);
  --brand-300: oklch(0.80 0.057 32.3);
  --brand-400: oklch(0.72 0.068 32.3);
  --brand-500: oklch(0.64 0.073 32.3);
  --brand-600: oklch(0.56 0.073 32.3);
  --brand-700: oklch(0.48 0.069 32.3);
  --brand-800: oklch(0.40 0.062 32.3);
  --brand-900: oklch(0.32 0.051 32.3);
  --brand-950: oklch(0.24 0.040 32.3);
}

Colors that work with #f7baad

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF5F4
Tinted page background
Border#EDC8C0
Hairlines and dividers
Muted text#9B594B
Captions on the surface
Accent#0EBEB1
Second voice, not a rival
Dark variant#741E0B
Hover, pressed, headers
Light variant#FDEBE8
Selected rows, tints
Dark surface#241714
Dark-mode background
Hover#F49F8D
One step down in lightness
Pressed#F1836C
Two steps down
Disabled#F7F3F3
Chroma pulled out
Focus ring#FCC8BC
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #f7baad

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #741E0B
Safe as a 1px border on white
No — use #EE6C50

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The lightness keeps it airy and approachable.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight18/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#ADEAF7
Analogous left#F7ADC5
Analogous right#F7DFAD
Split-complement 1#ADF7DF
Split-complement 2#ADC5F7
Triadic 1#ADF7BA
Triadic 2#BAADF7
Tetradic#C5F7AD
On the wheel
Base+30°−30°+120°+240°+180°11°

#f7baad sits at 11°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red96.9%
Green72.9%
Blue67.8%
R · 0–255
247
0xf7
G · 0–255
186
0xba
B · 0–255
173
0xad

CMYK percentages

Cyan0.0%
Magenta24.7%
Yellow30.0%
Key (black)3.1%

Total ink coverage is 58%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#f7baad text on a black background

contrast 12.58:1

Card sample

#f7baad text on a white background

contrast 1.67:1

Card sample

#f7baad on grey

1.52:1

#f7baad on its own surface

1.54:1

#f7baad on its dark surface

10.42:1

CSS3 live lab

Text font color

The quick brown fox

color: #f7baad;
Background color
Panel with #f7baad background
background-color: #f7baad;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #f7baad;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(247, 186, 173, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(247, 186, 173, 0.45);
Border & gradient
Gradient panel
border: 3px solid #f7baad;
background: linear-gradient(135deg, #f7baad, #F7EBAD);
Gradient text

Gradient headline

background: linear-gradient(90deg, #f7baad, #F0F7AD);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #f7baad;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #f7baad;
caret-color: #f7baad;
Left rule
Pull quote or callout
border-left: 4px solid #f7baad;
Ring + tint
Selected chip
background: #FDEBE8;
box-shadow: inset 0 0 0 2px #f7baad;
Conic badge
68%
background: conic-gradient(#f7baad 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #f7baad over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(247, 186, 173, 0.5)
rgb(247 186 173 / 50%)
#f7baad80
hsl(11 82% 82% / 50%)
color-mix(in srgb, #f7baad 50%, transparent)
Alpha8-digit hexFlat on white
10%#f7baad1a#FEF8F7
20%#f7baad33#FDF1EF
40%#f7baad66#FCE3DE
60%#f7baad99#FAD6CE
80%#f7baadcc#F9C8BD

Gradients from #f7baad

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #FCE9E5, #f7baad 45%, #741E0B);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #f7baad, #F4ED91);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #f7baad, #ADEAF7);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FEF3F1 0%, #f7baad 45%, #741E0B 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF5F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #FCDCE9 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #FAEEC9 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #741E0B 0%, transparent 65%), #f7baad;

Monochromatic scale

Palettes built from #f7baad

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#f7baad in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 12.58:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#f7baad, answered

What color is #f7baad?

#f7baad is a light electric red, closest to Light Pink (ΔE2000 9.1). It sits at 11° on the hue wheel with 82% saturation and 82% lightness, which reads as warm.

What is the RGB value of #f7baad?

rgb(247, 186, 173) — 247 red, 186 green and 173 blue out of 255, or 96.9% / 72.9% / 67.8% by channel.

What is #f7baad in HSL and HSV?

hsl(11, 82%, 82%) and hsv(11, 30%, 97%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #f7baad a light or a dark color?

It is a light color. Relative luminance is 0.5791 and perceived brightness is 80%, so black text on it reaches 12.58:1.

Should I use black or white text on #f7baad?

Black. It scores 12.58:1 against #f7baad, versus 1.67:1 for white — AAA at any size.

Is #f7baad accessible on a white background?

#f7baad on white scores 1.67:1, which fails WCAG AA at every size. Darken it to #DC3816 to reach 4.5:1, or #A42A10 for 7:1.

What is the complementary color of #f7baad?

#ADEAF7 sits directly opposite on the wheel. Softer options are the split-complements #ADF7DF and #ADC5F7, which give the same contrast with far less vibration.

What colors go well with #f7baad?

For interface work: #FAF5F4 as the surface, #EDC8C0 for borders, #9B594B for secondary text, #0EBEB1 as an accent and #741E0B for hover and pressed states. For a palette, the analogous pair #F7ADC5 and #F7DFAD stays calm, while #ADEAF7 is the loudest partner.

What is #f7baad in CMYK for printing?

cmyk(0%, 25%, 30%, 3%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #f7baad warm or cool?

Warm — it scores 11 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F7C8AD; nudged cooler, #F8ACBB.

Which Tailwind color is closest to #f7baad?

The orange family — its 500 step is #f97316, ΔE2000 23 away. That is a visible difference, so define #f7baad as a custom token rather than reaching for the built-in.

How do I use #f7baad in Tailwind CSS?

Inline it as an arbitrary value with bg-[#f7baad] or text-[#f7baad], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #f7baad with 50% opacity?

rgba(247, 186, 173, 0.5), or #f7baad80 in eight-digit hex. Over white that composites to #FBDDD6; over black, #7C5D57.

Is #f7baad a web-safe color?

No. The nearest web-safe colour is #FFCC99, ΔE2000 14.4 away. The palette only matters for legacy displays and some email clients now.

What does the color #f7baad mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #f7baad?

The safest is same-hue elevation: linear-gradient(135deg, #FCE9E5, #f7baad 45%, #741E0B). For more colour, a short hue run to #F4ED91 keeps it rich without turning muddy.

Work with #f7baad in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #f7baad at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.