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#fd0959

a balanced, electric magenta / pink · warm · closest name: Crimson

RGB
253, 9, 89
HSL
340°, 98%, 51%
CMYK
0, 96, 65, 1
Luminance
0.2180

At a glance

Every number on this page in one read: what #fd0959 is made of, how bright it looks, and which way it leans.

Hex
#fd0959
Hue
340°
magenta / pink
Saturation
98%
electric
Lightness
51%
balanced
Brightness
99%
HSV value
Perceived
56%
weighted brightness
Luminance
0.2180
WCAG relative
Temperature
Warm
28/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
5.36:1
Closest name
Crimson
ΔE2000 8.6
Where it sits
Hue340° of 360°
Saturation98%
Lightness51%
Temperature
Warm ← → Cool28% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#fd0959
RGBrgb(253, 9, 89)
HSLhsl(340, 98%, 51%)
CMYKcmyk(0%, 96%, 65%, 1%)
LABlab(53.8 81.1 26.1)
LCHlch(53.8 85.2 17.8)
OKLCHoklch(0.634 0.251 14.4)
Decimal16583001
Display P3color(display-p3 0.992 0.035 0.349)

Copy-ready code

/* CSS */
color: #fd0959;
background-color: #fd0959;
/* Tailwind (arbitrary) */
class="text-[#fd0959] bg-[#fd0959]"
/* SCSS */
$brand: #fd0959;
/* SwiftUI */
Color(red: 0.992, green: 0.035, blue: 0.349)
/* Android */
Color.parseColor("#fd0959")
/* Flutter */
Color(0xFFFD0959)
/* Python / OpenCV (BGR) */
(89, 9, 253)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #fd0959 · 5.36:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 3.92:1
AA fail · AA large pass · AAA fail
Aa
Black text · 5.36:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #fd0959 as text scores 3.92:1 on white and 5.36:1 on black.

Accessibility — WCAG contrast

Aa
#fd0959 on white: 3.92:1
AA ✗ fail · AA-large · AAA
Aa
#fd0959 on black: 5.36:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #66635A
deuteranopia · #9E9152
tritanopia · #FF0036

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #fd0959 is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FEF1F5
#FCE3EB
#FBC1D4
#FE90B4
#FE588E
#FD2069
#fd0959
#CA0244
#A20136
#75062A
#49041A
Base = 600Lightest = 50 · #FEF1F5Darkest = 950 · #49041A
:root {
  --brand-50: #FEF1F5;
  --brand-100: #FCE3EB;
  --brand-200: #FBC1D4;
  --brand-300: #FE90B4;
  --brand-400: #FE588E;
  --brand-500: #FD2069;
  --brand-600: #fd0959;
  --brand-700: #CA0244;
  --brand-800: #A20136;
  --brand-900: #75062A;
  --brand-950: #49041A;
  --brand: #fd0959;
  --brand-ink: #000000;
}

Colors that work with #fd0959

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F6
Tinted page background
Border#EDC0CE
Hairlines and dividers
Muted text#9B4B65
Captions on the surface
Accent#00CC56
Second voice, not a rival
Dark variant#7E012A
Hover, pressed, headers
Light variant#FFE6EE
Selected rows, tints
Dark surface#241419
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #fd0959

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#09FDAD
Analogous left#FD09D3
Analogous right#FD3309
Split-complement 1#09FD33
Split-complement 2#09D3FD
Triadic 1#59FD09
Triadic 2#0959FD
Tetradic#D3FD09

RGB percentages

Red99.2%
Green3.5%
Blue34.9%

CMYK percentages

Cyan0.0%
Magenta96.4%
Yellow64.8%
Key (black)0.8%

Color previews

#fd0959 text on a black background

contrast 5.36:1

Card sample

#fd0959 text on a white background

contrast 3.92:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #fd0959;
Background color
Panel with #fd0959 background
background-color: #fd0959;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #fd0959;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(253, 9, 89, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(253, 9, 89, 0.45);
Border & gradient
Gradient panel
border: 3px solid #fd0959;
background: linear-gradient(135deg, #fd0959, #FD5C09);

Monochromatic scale

Palettes built from #fd0959

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#fd0959 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#fd0959, answered

What color is #fd0959?

#fd0959 is a balanced electric magenta / pink, closest to Crimson (ΔE2000 8.6). It sits at 340° on the hue wheel with 98% saturation and 51% lightness, which reads as warm.

What is the RGB value of #fd0959?

rgb(253, 9, 89) — 253 red, 9 green and 89 blue out of 255, or 99.2% / 3.5% / 34.9% by channel.

Is #fd0959 a light or a dark color?

It is a mid-tone. Relative luminance is 0.2180 and perceived brightness is 56%, so black text on it reaches 5.36:1.

Should I use black or white text on #fd0959?

Black. It scores 5.36:1 against #fd0959, versus 3.92:1 for white — AA at any size.

What is the complementary color of #fd0959?

#09FDAD sits directly opposite on the wheel. Softer options are the split-complements #09FD33 and #09D3FD, which give the same contrast with far less vibration.

What colors go well with #fd0959?

For interface work: #FAF4F6 as the surface, #EDC0CE for borders, #9B4B65 for secondary text, #00CC56 as an accent and #7E012A for hover and pressed states. For a palette, the analogous pair #FD09D3 and #FD3309 stays calm, while #09FDAD is the loudest partner.

What is #fd0959 in CMYK for printing?

cmyk(0%, 96%, 65%, 1%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #fd0959 warm or cool?

Warm — it scores 28 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #FD1209; nudged cooler, #FF07B3.

Work with #fd0959 in the Color Lab