Skip to content
magenta / pink · warm

#fe4cbf

a balanced, electric magenta / pink · warm · closest name: Hot Pink

Token name suggestion: Atlas Fuchsia

RGB
254, 76, 191
HSL
321°, 99%, 65%
CMYK
0, 70, 25, 0
Luminance
0.3000

#fe4cbf is a balanced electric magenta / pink, 321° on the wheel and 38/100 on the cool side. Put black text on it (7.00:1). As text it scores 3.00:1 on white — large text only. Nearest name is Hot Pink, nearest Tailwind family is pink.

hsl(321 99% 65%)rgb(254 76 191)Base step 400AAA inkWarm

At a glance

Every number on this page in one read: what #fe4cbf is made of, how bright it looks, and which way it leans.

Hex
#fe4cbf
Hue
321°
magenta / pink
Saturation
99%
electric
Lightness
65%
balanced
Brightness
100%
HSV value
Perceived
64%
weighted brightness
Luminance
0.3000
WCAG relative
Temperature
Warm
38/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
7.00:1
Closest name
Hot Pink
ΔE2000 5.9
Chroma
79.8
LCH, 0–130ish
OKLCH L
0.701
perceptual lightness
Tailwind
pink
500 · ΔE 6.9
Web-safe
#FF33CC
nearest of 216
Where it sits
Hue321° of 360°
Saturation99%
Lightness65%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #fe4cbf.

Temperature
Warm ← → Cool38% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red70%
Green17%
Blue13%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#fe4cbf
HEX (8-digit)#fe4cbfff
RGBrgb(254, 76, 191)
RGBArgba(254, 76, 191, 1)
HSLhsl(321, 99%, 65%)
HSV / HSBhsv(321, 70%, 100%)
HWBhwb(321 30% 0%)
CMYKcmyk(0%, 70%, 25%, 0%)
LABlab(61.7 76.5 -22.7)
LCHlch(61.7 79.8 343.4)
OKLCHoklch(0.701 0.239 345.4)
XYZ (D65)xyz(52.86, 30.01, 52.29)
Decimal16665791
Display P3color(display-p3 0.996 0.298 0.749)
Web-safe#FF33CC

Copy-ready code

every platformclick to select
/* CSS */
color: #fe4cbf;
background-color: #fe4cbf;
/* CSS custom property */
--brand: #fe4cbf;
/* Tailwind (arbitrary) */
class="text-[#fe4cbf] bg-[#fe4cbf]"
/* SCSS */
$brand: #fe4cbf;
/* SwiftUI */
Color(red: 0.996, green: 0.298, blue: 0.749)
/* UIKit */
UIColor(red: 0.996, green: 0.298, blue: 0.749, alpha: 1)
/* Android XML */
<color name="brand">#FE4CBF</color>
/* Android Compose */
Color(0xFFFE4CBF)
/* Flutter */
Color(0xFFFE4CBF)
/* Python / OpenCV (BGR) */
(191, 76, 254)
/* Python / PIL (RGB) */
(254, 76, 191)
/* Java AWT */
new Color(254, 76, 191)
/* .NET */
Color.FromArgb(255, 254, 76, 191)
/* OpenGL / Unity (0–1) */
(0.9961f, 0.2980f, 0.7490f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{254,76,191}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #fe4cbf 85%, white);
border-color: color-mix(in oklab, #fe4cbf 40%, transparent);
/* theme-aware in one line */
color: light-dark(#7F0152, #EED3E4);
/* relative colour syntax */
--hover: hsl(from #fe4cbf h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FEF1F9;
  --brand-100: #FCE3F3;
  --brand-200: #FBC0E6;
  --brand-300: #FE8FD7;
  --brand-400: #fe4cbf;
  --brand-500: #FE20AF;
  --brand-600: #F3019E;
  --brand-700: #CB0184;
  --brand-800: #A20169;
  --brand-900: #75064E;
  --brand-950: #490330;
  --brand: #fe4cbf;
  --brand-ink: #000000;
  --brand-surface: #FAF4F8;
  --brand-border: #EDC0DD;
  --brand-hover: #FE28B2;
  --brand-pressed: #FE05A6;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141F;
    --brand-ink: #EED3E4;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FEF1F9',
        100: '#FCE3F3',
        200: '#FBC0E6',
        300: '#FE8FD7',
        400: '#fe4cbf',
        500: '#FE20AF',
        600: '#F3019E',
        700: '#CB0184',
        800: '#A20169',
        900: '#75064E',
        950: '#490330',
        DEFAULT: '#fe4cbf',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FEF1F9,
  '100': #FCE3F3,
  '200': #FBC0E6,
  '300': #FE8FD7,
  '400': #fe4cbf,
  '500': #FE20AF,
  '600': #F3019E,
  '700': #CB0184,
  '800': #A20169,
  '900': #75064E,
  '950': #490330,
);
$brand-base: #fe4cbf;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FEF1F9", "$type": "color" },
      "100": { "$value": "#FCE3F3", "$type": "color" },
      "200": { "$value": "#FBC0E6", "$type": "color" },
      "300": { "$value": "#FE8FD7", "$type": "color" },
      "400": { "$value": "#fe4cbf", "$type": "color" },
      "500": { "$value": "#FE20AF", "$type": "color" },
      "600": { "$value": "#F3019E", "$type": "color" },
      "700": { "$value": "#CB0184", "$type": "color" },
      "800": { "$value": "#A20169", "$type": "color" },
      "900": { "$value": "#75064E", "$type": "color" },
      "950": { "$value": "#490330", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #fe4cbf · 7.00:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 3.00:1
AA fail · AA large pass · AAA fail
Aa
Black text · 7.00:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #fe4cbf as text scores 3.00:1 on white and 7.00:1 on black.
Best tinted ink on it, if plain black or white feels flat: #7F0152 at 3.45:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#DE0190 · 4.65:1
AA on white−21% L
#DE0190
The quick fox
#AB016F · 7.08:1
AAA on white−31% L
#AB016F
The quick fox
#fe4cbf · 7.00:1
AA on blackalready passes
#fe4cbf
The quick fox
#fe4cbf · 7.00:1
AAA on blackalready passes
#fe4cbf

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #FE4CBF is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#fe4cbf on white: 3.00:1
AA ✗ fail · AA-large · AAA
Aa
#fe4cbf on black: 7.00:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #fe4cbf as text on that neutral, and that neutral as text on #fe4cbf.

NeutralRatioBoth directions
White3.00:1AaAa
Slate 502.87:1AaAa
Slate 1002.74:1AaAa
Slate 2002.43:1AaAa
Slate 3002.02:1AaAa
Slate 4001.17:1AaAa
Slate 5001.59:1AaAa
Slate 6002.53:1AaAa
Slate 7003.45:1AaAa
Slate 8004.88:1AaAa
Slate 9005.95:1AaAa
Black7.00:1AaAa
Colour vision deficiency
true color
protanopia · #6182C2
deuteranopia · #97A0BB
tritanopia · #FF497F

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #fe4cbf is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FEF1F9
#FCE3F3
#FBC0E6
#FE8FD7
#fe4cbf
#FE20AF
#F3019E
#CB0184
#A20169
#75064E
#490330
Base = 400Lightest = 50 · #FEF1F9Darkest = 950 · #490330Text step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.060 345.4);
  --brand-100: oklch(0.94 0.096 345.4);
  --brand-200: oklch(0.88 0.143 345.4);
  --brand-300: oklch(0.80 0.186 345.4);
  --brand-400: oklch(0.72 0.220 345.4);
  --brand-500: oklch(0.64 0.239 345.4);
  --brand-600: oklch(0.56 0.239 345.4);
  --brand-700: oklch(0.48 0.225 345.4);
  --brand-800: oklch(0.40 0.201 345.4);
  --brand-900: oklch(0.32 0.167 345.4);
  --brand-950: oklch(0.24 0.132 345.4);
}

Colors that work with #fe4cbf

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F8
Tinted page background
Border#EDC0DD
Hairlines and dividers
Muted text#9B4B7F
Captions on the surface
Accent#00CC15
Second voice, not a rival
Dark variant#7F0152
Hover, pressed, headers
Light variant#FFE6F6
Selected rows, tints
Dark surface#24141F
Dark-mode background
Hover#FE28B2
One step down in lightness
Pressed#FE05A6
Two steps down
Disabled#E5D6DF
Chroma pulled out
Focus ring#FF5FC7
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #fe4cbf

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #7F0152
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight35/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#4CFE8B
Analogous left#E44CFE
Analogous right#FE4C66
Split-complement 1#66FE4C
Split-complement 2#4CFEE4
Triadic 1#BFFE4C
Triadic 2#4CBFFE
Tetradic#FEE44C
On the wheel
Base+30°−30°+120°+240°+180°321°

#fe4cbf sits at 321°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red99.6%
Green29.8%
Blue74.9%
R · 0–255
254
0xfe
G · 0–255
76
0x4c
B · 0–255
191
0xbf

CMYK percentages

Cyan0.0%
Magenta70.1%
Yellow24.8%
Key (black)0.4%

Total ink coverage is 95%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#fe4cbf text on a black background

contrast 7.00:1

Card sample

#fe4cbf text on a white background

contrast 3.00:1

Card sample

#fe4cbf on grey

2.74:1

#fe4cbf on its own surface

2.77:1

#fe4cbf on its dark surface

5.86:1

CSS3 live lab

Text font color

The quick brown fox

color: #fe4cbf;
Background color
Panel with #fe4cbf background
background-color: #fe4cbf;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #fe4cbf;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(254, 76, 191, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(254, 76, 191, 0.45);
Border & gradient
Gradient panel
border: 3px solid #fe4cbf;
background: linear-gradient(135deg, #fe4cbf, #FE504C);
Gradient text

Gradient headline

background: linear-gradient(90deg, #fe4cbf, #FE7C4C);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #fe4cbf;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #fe4cbf;
caret-color: #fe4cbf;
Left rule
Pull quote or callout
border-left: 4px solid #fe4cbf;
Ring + tint
Selected chip
background: #FFE6F6;
box-shadow: inset 0 0 0 2px #fe4cbf;
Conic badge
68%
background: conic-gradient(#fe4cbf 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #fe4cbf over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(254, 76, 191, 0.5)
rgb(254 76 191 / 50%)
#fe4cbf80
hsl(321 99% 65% / 50%)
color-mix(in srgb, #fe4cbf 50%, transparent)
Alpha8-digit hexFlat on white
10%#fe4cbf1a#FFEDF9
20%#fe4cbf33#FFDBF2
40%#fe4cbf66#FFB7E5
60%#fe4cbf99#FE94D9
80%#fe4cbfcc#FE70CC

Gradients from #fe4cbf

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #FE89D5, #fe4cbf 45%, #7F0152);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #fe4cbf, #FE432E);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #fe4cbf, #4CFE8B);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FFA7E0 0%, #fe4cbf 45%, #7F0152 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #E17FFE 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #FE6A74 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #7F0152 0%, transparent 65%), #fe4cbf;

Monochromatic scale

Palettes built from #fe4cbf

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#fe4cbf in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 7.00:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#fe4cbf, answered

What color is #fe4cbf?

#fe4cbf is a balanced electric magenta / pink, closest to Hot Pink (ΔE2000 5.9). It sits at 321° on the hue wheel with 99% saturation and 65% lightness, which reads as warm.

What is the RGB value of #fe4cbf?

rgb(254, 76, 191) — 254 red, 76 green and 191 blue out of 255, or 99.6% / 29.8% / 74.9% by channel.

What is #fe4cbf in HSL and HSV?

hsl(321, 99%, 65%) and hsv(321, 70%, 100%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #fe4cbf a light or a dark color?

It is a mid-tone. Relative luminance is 0.3000 and perceived brightness is 64%, so black text on it reaches 7.00:1.

Should I use black or white text on #fe4cbf?

Black. It scores 7.00:1 against #fe4cbf, versus 3.00:1 for white — AAA at any size.

Is #fe4cbf accessible on a white background?

#fe4cbf on white scores 3.00:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #DE0190 to reach 4.5:1, or #AB016F for 7:1.

What is the complementary color of #fe4cbf?

#4CFE8B sits directly opposite on the wheel. Softer options are the split-complements #66FE4C and #4CFEE4, which give the same contrast with far less vibration.

What colors go well with #fe4cbf?

For interface work: #FAF4F8 as the surface, #EDC0DD for borders, #9B4B7F for secondary text, #00CC15 as an accent and #7F0152 for hover and pressed states. For a palette, the analogous pair #E44CFE and #FE4C66 stays calm, while #4CFE8B is the loudest partner.

What is #fe4cbf in CMYK for printing?

cmyk(0%, 70%, 25%, 0%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #fe4cbf warm or cool?

Warm — it scores 38 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #FE4C7E; nudged cooler, #FD4BFF.

Which Tailwind color is closest to #fe4cbf?

The pink family — its 500 step is #ec4899, ΔE2000 6.9 away. That is a visible difference, so define #fe4cbf as a custom token rather than reaching for the built-in.

How do I use #fe4cbf in Tailwind CSS?

Inline it as an arbitrary value with bg-[#fe4cbf] or text-[#fe4cbf], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #fe4cbf with 50% opacity?

rgba(254, 76, 191, 0.5), or #fe4cbf80 in eight-digit hex. Over white that composites to #FFA6DF; over black, #7F2660.

Is #fe4cbf a web-safe color?

No. The nearest web-safe colour is #FF33CC, ΔE2000 3.7 away. The palette only matters for legacy displays and some email clients now.

What does the color #fe4cbf mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #fe4cbf?

The safest is same-hue elevation: linear-gradient(135deg, #FE89D5, #fe4cbf 45%, #7F0152). For more colour, a short hue run to #FE432E keeps it rich without turning muddy.

Work with #fe4cbf in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #fe4cbf at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.