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red · warm

#fec7d2

a pale, electric red · warm · closest name: Pink

Token name suggestion: Chalk Cherry

RGB
254, 199, 210
HSL
348°, 97%, 89%
CMYK
0, 22, 17, 0
Luminance
0.6657

#fec7d2 is a pale electric red, 348° on the wheel and 23/100 on the cool side. Put black text on it (14.31:1). As text it scores 1.47:1 on white — use #EB0432 instead. Nearest name is Pink, nearest Tailwind family is pink.

hsl(348 97% 89%)rgb(254 199 210)Base step 200AAA inkWarm

At a glance

Every number on this page in one read: what #fec7d2 is made of, how bright it looks, and which way it leans.

Hex
#fec7d2
Hue
348°
red
Saturation
97%
electric
Lightness
89%
pale
Brightness
100%
HSV value
Perceived
86%
weighted brightness
Luminance
0.6657
WCAG relative
Temperature
Warm
23/100 cool
Color family
Red
Tone
Electric
Best ink
Black
14.31:1
Closest name
Pink
ΔE2000 2.1
Chroma
21.3
LCH, 0–130ish
OKLCH L
0.881
perceptual lightness
Tailwind
pink
500 · ΔE 27.2
Web-safe
#FFCCCC
nearest of 216
Where it sits
Hue348° of 360°
Saturation97%
Lightness89%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #fec7d2.

Temperature
Warm ← → Cool23% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red32%
Green61%
Blue7%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#fec7d2
HEX (8-digit)#fec7d2ff
RGBrgb(254, 199, 210)
RGBArgba(254, 199, 210, 1)
HSLhsl(348, 97%, 89%)
HSV / HSBhsv(348, 22%, 100%)
HWBhwb(348 78% 0%)
CMYKcmyk(0%, 22%, 17%, 0%)
LABlab(85.3 21.2 2.0)
LCHlch(85.3 21.3 5.5)
OKLCHoklch(0.881 0.064 5.1)
XYZ (D65)xyz(72.93, 66.57, 69.97)
Decimal16697298
Display P3color(display-p3 0.996 0.780 0.824)
Web-safe#FFCCCC

Copy-ready code

every platformclick to select
/* CSS */
color: #fec7d2;
background-color: #fec7d2;
/* CSS custom property */
--brand: #fec7d2;
/* Tailwind (arbitrary) */
class="text-[#fec7d2] bg-[#fec7d2]"
/* SCSS */
$brand: #fec7d2;
/* SwiftUI */
Color(red: 0.996, green: 0.780, blue: 0.824)
/* UIKit */
UIColor(red: 0.996, green: 0.780, blue: 0.824, alpha: 1)
/* Android XML */
<color name="brand">#FEC7D2</color>
/* Android Compose */
Color(0xFFFEC7D2)
/* Flutter */
Color(0xFFFEC7D2)
/* Python / OpenCV (BGR) */
(210, 199, 254)
/* Python / PIL (RGB) */
(254, 199, 210)
/* Java AWT */
new Color(254, 199, 210)
/* .NET */
Color.FromArgb(255, 254, 199, 210)
/* OpenGL / Unity (0–1) */
(0.9961f, 0.7804f, 0.8235f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{254,199,210}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #fec7d2 85%, white);
border-color: color-mix(in oklab, #fec7d2 40%, transparent);
/* theme-aware in one line */
color: light-dark(#7D021B, #EED3D8);
/* relative colour syntax */
--hover: hsl(from #fec7d2 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FDF1F4;
  --brand-100: #FCE4E8;
  --brand-200: #fec7d2;
  --brand-300: #FD91A6;
  --brand-400: #FC5A7A;
  --brand-500: #FB234E;
  --brand-600: #F10434;
  --brand-700: #C8042B;
  --brand-800: #A00322;
  --brand-900: #74071D;
  --brand-950: #480412;
  --brand: #fec7d2;
  --brand-ink: #000000;
  --brand-surface: #FAF4F6;
  --brand-border: #EDC0C9;
  --brand-hover: #FDA4B6;
  --brand-pressed: #FD819A;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241417;
    --brand-ink: #EED3D8;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FDF1F4',
        100: '#FCE4E8',
        200: '#fec7d2',
        300: '#FD91A6',
        400: '#FC5A7A',
        500: '#FB234E',
        600: '#F10434',
        700: '#C8042B',
        800: '#A00322',
        900: '#74071D',
        950: '#480412',
        DEFAULT: '#fec7d2',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FDF1F4,
  '100': #FCE4E8,
  '200': #fec7d2,
  '300': #FD91A6,
  '400': #FC5A7A,
  '500': #FB234E,
  '600': #F10434,
  '700': #C8042B,
  '800': #A00322,
  '900': #74071D,
  '950': #480412,
);
$brand-base: #fec7d2;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FDF1F4", "$type": "color" },
      "100": { "$value": "#FCE4E8", "$type": "color" },
      "200": { "$value": "#fec7d2", "$type": "color" },
      "300": { "$value": "#FD91A6", "$type": "color" },
      "400": { "$value": "#FC5A7A", "$type": "color" },
      "500": { "$value": "#FB234E", "$type": "color" },
      "600": { "$value": "#F10434", "$type": "color" },
      "700": { "$value": "#C8042B", "$type": "color" },
      "800": { "$value": "#A00322", "$type": "color" },
      "900": { "$value": "#74071D", "$type": "color" },
      "950": { "$value": "#480412", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #fec7d2 · 14.31:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 1.47:1
AA fail · AA large fail · AAA fail
Aa
Black text · 14.31:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #fec7d2 as text scores 1.47:1 on white and 14.31:1 on black.
Best tinted ink on it, if plain black or white feels flat: #7D021B at 7.55:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#EB0432 · 4.57:1
AA on white−42% L
#EB0432
The quick fox
#B30326 · 7.10:1
AAA on white−53% L
#B30326
The quick fox
#fec7d2 · 14.31:1
AA on blackalready passes
#fec7d2
The quick fox
#fec7d2 · 14.31:1
AAA on blackalready passes
#fec7d2

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #FC5979 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#fec7d2 on white: 1.47:1
AA ✗ fail · AA-large · AAA
Aa
#fec7d2 on black: 14.31:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #fec7d2 as text on that neutral, and that neutral as text on #fec7d2.

NeutralRatioBoth directions
White1.47:1AaAa
Slate 501.40:1AaAa
Slate 1001.34:1AaAa
Slate 2001.19:1AaAa
Slate 3001.01:1AaAa
Slate 4001.75:1AaAa
Slate 5003.24:1AaAa
Slate 6005.17:1AaAa
Slate 7007.06:1AaAa
Slate 8009.97:1AaAa
Slate 90012.17:1AaAa
Black14.31:1AaAa
Colour vision deficiency
true color
protanopia · #CECFD2
deuteranopia · #DBD9D1
tritanopia · #FFC4CB

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #fec7d2 is pinned to step 200; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF1F4
#FCE4E8
#fec7d2
#FD91A6
#FC5A7A
#FB234E
#F10434
#C8042B
#A00322
#74071D
#480412
Base = 200Lightest = 50 · #FDF1F4Darkest = 950 · #480412Text step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.016 5.1);
  --brand-100: oklch(0.94 0.026 5.1);
  --brand-200: oklch(0.88 0.038 5.1);
  --brand-300: oklch(0.80 0.050 5.1);
  --brand-400: oklch(0.72 0.059 5.1);
  --brand-500: oklch(0.64 0.064 5.1);
  --brand-600: oklch(0.56 0.064 5.1);
  --brand-700: oklch(0.48 0.060 5.1);
  --brand-800: oklch(0.40 0.054 5.1);
  --brand-900: oklch(0.32 0.045 5.1);
  --brand-950: oklch(0.24 0.035 5.1);
}

Colors that work with #fec7d2

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F6
Tinted page background
Border#EDC0C9
Hairlines and dividers
Muted text#9B4B5B
Captions on the surface
Accent#00CC6F
Second voice, not a rival
Dark variant#7D021B
Hover, pressed, headers
Light variant#FFE6EB
Selected rows, tints
Dark surface#241417
Dark-mode background
Hover#FDA4B6
One step down in lightness
Pressed#FD819A
Two steps down
Disabled#F7F3F3
Chroma pulled out
Focus ring#FFD6DE
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #fec7d2

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #7D021B
Safe as a 1px border on white
No — use #FC5979

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The high lightness makes it recede — a surface colour rather than a statement.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight11/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#C7FEF3
Analogous left#FEC7ED
Analogous right#FED7C7
Split-complement 1#C7FED7
Split-complement 2#C7EDFE
Triadic 1#D2FEC7
Triadic 2#C7D2FE
Tetradic#EDFEC7
On the wheel
Base+30°−30°+120°+240°+180°348°

#fec7d2 sits at 348°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red99.6%
Green78.0%
Blue82.4%
R · 0–255
254
0xfe
G · 0–255
199
0xc7
B · 0–255
210
0xd2

CMYK percentages

Cyan0.0%
Magenta21.7%
Yellow17.3%
Key (black)0.4%

Total ink coverage is 39%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#fec7d2 text on a black background

contrast 14.31:1

Card sample

#fec7d2 text on a white background

contrast 1.47:1

Card sample

#fec7d2 on grey

1.34:1

#fec7d2 on its own surface

1.35:1

#fec7d2 on its dark surface

12.05:1

CSS3 live lab

Text font color

The quick brown fox

color: #fec7d2;
Background color
Panel with #fec7d2 background
background-color: #fec7d2;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #fec7d2;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(254, 199, 210, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(254, 199, 210, 0.45);
Border & gradient
Gradient panel
border: 3px solid #fec7d2;
background: linear-gradient(135deg, #fec7d2, #FEE1C7);
Gradient text

Gradient headline

background: linear-gradient(90deg, #fec7d2, #FEEEC7);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #fec7d2;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #fec7d2;
caret-color: #fec7d2;
Left rule
Pull quote or callout
border-left: 4px solid #fec7d2;
Ring + tint
Selected chip
background: #FFE6EB;
box-shadow: inset 0 0 0 2px #fec7d2;
Conic badge
68%
background: conic-gradient(#fec7d2 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #fec7d2 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(254, 199, 210, 0.5)
rgb(254 199 210 / 50%)
#fec7d280
hsl(348 97% 89% / 50%)
color-mix(in srgb, #fec7d2 50%, transparent)
Alpha8-digit hexFlat on white
10%#fec7d21a#FFF9FB
20%#fec7d233#FFF4F6
40%#fec7d266#FFE9ED
60%#fec7d299#FEDDE4
80%#fec7d2cc#FED2DB

Gradients from #fec7d2

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #FFEBEF, #fec7d2 45%, #7D021B);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #fec7d2, #FDD7A9);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #fec7d2, #C7FEF3);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FFF0F3 0%, #fec7d2 45%, #7D021B 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F6, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #FFF9FE 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #FFEFE5 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #7D021B 0%, transparent 65%), #fec7d2;

Monochromatic scale

Palettes built from #fec7d2

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#fec7d2 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 14.31:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#fec7d2, answered

What color is #fec7d2?

#fec7d2 is a pale electric red, closest to Pink (ΔE2000 2.1). It sits at 348° on the hue wheel with 97% saturation and 89% lightness, which reads as warm.

What is the RGB value of #fec7d2?

rgb(254, 199, 210) — 254 red, 199 green and 210 blue out of 255, or 99.6% / 78% / 82.4% by channel.

What is #fec7d2 in HSL and HSV?

hsl(348, 97%, 89%) and hsv(348, 22%, 100%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #fec7d2 a light or a dark color?

It is a light color. Relative luminance is 0.6657 and perceived brightness is 86%, so black text on it reaches 14.31:1.

Should I use black or white text on #fec7d2?

Black. It scores 14.31:1 against #fec7d2, versus 1.47:1 for white — AAA at any size.

Is #fec7d2 accessible on a white background?

#fec7d2 on white scores 1.47:1, which fails WCAG AA at every size. Darken it to #EB0432 to reach 4.5:1, or #B30326 for 7:1.

What is the complementary color of #fec7d2?

#C7FEF3 sits directly opposite on the wheel. Softer options are the split-complements #C7FED7 and #C7EDFE, which give the same contrast with far less vibration.

What colors go well with #fec7d2?

For interface work: #FAF4F6 as the surface, #EDC0C9 for borders, #9B4B5B for secondary text, #00CC6F as an accent and #7D021B for hover and pressed states. For a palette, the analogous pair #FEC7ED and #FED7C7 stays calm, while #C7FEF3 is the loudest partner.

What is #fec7d2 in CMYK for printing?

cmyk(0%, 22%, 17%, 0%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #fec7d2 warm or cool?

Warm — it scores 23 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #FED0C7; nudged cooler, #FFC6E6.

Which Tailwind color is closest to #fec7d2?

The pink family — its 500 step is #ec4899, ΔE2000 27.2 away. That is a visible difference, so define #fec7d2 as a custom token rather than reaching for the built-in.

How do I use #fec7d2 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#fec7d2] or text-[#fec7d2], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #fec7d2 with 50% opacity?

rgba(254, 199, 210, 0.5), or #fec7d280 in eight-digit hex. Over white that composites to #FFE3E9; over black, #7F6469.

Is #fec7d2 a web-safe color?

No. The nearest web-safe colour is #FFCCCC, ΔE2000 4.1 away. The palette only matters for legacy displays and some email clients now.

What does the color #fec7d2 mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #fec7d2?

The safest is same-hue elevation: linear-gradient(135deg, #FFEBEF, #fec7d2 45%, #7D021B). For more colour, a short hue run to #FDD7A9 keeps it rich without turning muddy.

Work with #fec7d2 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #fec7d2 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.