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magenta / pink · warm

#fef4fa

a pale, electric magenta / pink · warm · closest name: Lavender Blush

Token name suggestion: Chalk Fuchsia

RGB
254, 244, 250
HSL
324°, 83%, 98%
CMYK
0, 4, 2, 0
Luminance
0.9267

#fef4fa is a pale electric magenta / pink, 324° on the wheel and 37/100 on the cool side. Put black text on it (19.53:1). As text it scores 1.08:1 on white — use #DE148E instead. Nearest name is Lavender Blush, nearest Tailwind family is yellow.

hsl(324 83% 98%)rgb(254 244 250)Base step 50AAA inkWarm

At a glance

Every number on this page in one read: what #fef4fa is made of, how bright it looks, and which way it leans.

Hex
#fef4fa
Hue
324°
magenta / pink
Saturation
83%
electric
Lightness
98%
pale
Brightness
100%
HSV value
Perceived
97%
weighted brightness
Luminance
0.9267
WCAG relative
Temperature
Warm
37/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
19.53:1
Closest name
Lavender Blush
ΔE2000 2.1
Chroma
4.7
LCH, 0–130ish
OKLCH L
0.977
perceptual lightness
Tailwind
yellow
500 · ΔE 35.5
Web-safe
#FFFFFF
nearest of 216
Where it sits
Hue324° of 360°
Saturation83%
Lightness98%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #fef4fa.

Temperature
Warm ← → Cool37% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red23%
Green70%
Blue7%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#fef4fa
HEX (8-digit)#fef4faff
RGBrgb(254, 244, 250)
RGBArgba(254, 244, 250, 1)
HSLhsl(324, 83%, 98%)
HSV / HSBhsv(324, 4%, 100%)
HWBhwb(324 96% 0%)
CMYKcmyk(0%, 4%, 2%, 0%)
LABlab(97.1 4.4 -1.7)
LCHlch(97.1 4.7 339.0)
OKLCHoklch(0.977 0.013 340.5)
XYZ (D65)xyz(90.48, 92.67, 103.55)
Decimal16708858
Display P3color(display-p3 0.996 0.957 0.980)
Web-safe#FFFFFF

Copy-ready code

every platformclick to select
/* CSS */
color: #fef4fa;
background-color: #fef4fa;
/* CSS custom property */
--brand: #fef4fa;
/* Tailwind (arbitrary) */
class="text-[#fef4fa] bg-[#fef4fa]"
/* SCSS */
$brand: #fef4fa;
/* SwiftUI */
Color(red: 0.996, green: 0.957, blue: 0.980)
/* UIKit */
UIColor(red: 0.996, green: 0.957, blue: 0.980, alpha: 1)
/* Android XML */
<color name="brand">#FEF4FA</color>
/* Android Compose */
Color(0xFFFEF4FA)
/* Flutter */
Color(0xFFFEF4FA)
/* Python / OpenCV (BGR) */
(250, 244, 254)
/* Python / PIL (RGB) */
(254, 244, 250)
/* Java AWT */
new Color(254, 244, 250)
/* .NET */
Color.FromArgb(255, 254, 244, 250)
/* OpenGL / Unity (0–1) */
(0.9961f, 0.9569f, 0.9804f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{254,244,250}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #fef4fa 85%, white);
border-color: color-mix(in oklab, #fef4fa 40%, transparent);
/* theme-aware in one line */
color: light-dark(#750B4A, #EED3E3);
/* relative colour syntax */
--hover: hsl(from #fef4fa h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #fef4fa;
  --brand-100: #FAE6F2;
  --brand-200: #F6C6E3;
  --brand-300: #F698D0;
  --brand-400: #F165B9;
  --brand-500: #EC31A1;
  --brand-600: #E0148F;
  --brand-700: #BB1177;
  --brand-800: #960E5F;
  --brand-900: #6C0E47;
  --brand-950: #44092C;
  --brand: #fef4fa;
  --brand-ink: #000000;
  --brand-surface: #FAF4F8;
  --brand-border: #EDC0DB;
  --brand-hover: #FBD3EB;
  --brand-pressed: #F8B2DC;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141E;
    --brand-ink: #EED3E3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#fef4fa',
        100: '#FAE6F2',
        200: '#F6C6E3',
        300: '#F698D0',
        400: '#F165B9',
        500: '#EC31A1',
        600: '#E0148F',
        700: '#BB1177',
        800: '#960E5F',
        900: '#6C0E47',
        950: '#44092C',
        DEFAULT: '#fef4fa',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #fef4fa,
  '100': #FAE6F2,
  '200': #F6C6E3,
  '300': #F698D0,
  '400': #F165B9,
  '500': #EC31A1,
  '600': #E0148F,
  '700': #BB1177,
  '800': #960E5F,
  '900': #6C0E47,
  '950': #44092C,
);
$brand-base: #fef4fa;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#fef4fa", "$type": "color" },
      "100": { "$value": "#FAE6F2", "$type": "color" },
      "200": { "$value": "#F6C6E3", "$type": "color" },
      "300": { "$value": "#F698D0", "$type": "color" },
      "400": { "$value": "#F165B9", "$type": "color" },
      "500": { "$value": "#EC31A1", "$type": "color" },
      "600": { "$value": "#E0148F", "$type": "color" },
      "700": { "$value": "#BB1177", "$type": "color" },
      "800": { "$value": "#960E5F", "$type": "color" },
      "900": { "$value": "#6C0E47", "$type": "color" },
      "950": { "$value": "#44092C", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #fef4fa · 19.53:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 1.08:1
AA fail · AA large fail · AAA fail
Aa
Black text · 19.53:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #fef4fa as text scores 1.08:1 on white and 19.53:1 on black.
Best tinted ink on it, if plain black or white feels flat: #750B4A at 10.26:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#DE148E · 4.57:1
AA on white−50% L
#DE148E
The quick fox
#A60F6A · 7.25:1
AAA on white−62% L
#A60F6A
The quick fox
#fef4fa · 19.53:1
AA on blackalready passes
#fef4fa
The quick fox
#fef4fa · 19.53:1
AAA on blackalready passes
#fef4fa

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #F05EB6 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#fef4fa on white: 1.08:1
AA ✗ fail · AA-large · AAA
Aa
#fef4fa on black: 19.53:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #fef4fa as text on that neutral, and that neutral as text on #fef4fa.

NeutralRatioBoth directions
White1.08:1AaAa
Slate 501.03:1AaAa
Slate 1001.02:1AaAa
Slate 2001.15:1AaAa
Slate 3001.38:1AaAa
Slate 4002.39:1AaAa
Slate 5004.43:1AaAa
Slate 6007.05:1AaAa
Slate 7009.63:1AaAa
Slate 80013.61:1AaAa
Slate 90016.61:1AaAa
Black19.53:1AaAa
Colour vision deficiency
true color
protanopia · #F4F6FA
deuteranopia · #F6F7FA
tritanopia · #FFF4F6

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #fef4fa is pinned to step 50; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#fef4fa
#FAE6F2
#F6C6E3
#F698D0
#F165B9
#EC31A1
#E0148F
#BB1177
#960E5F
#6C0E47
#44092C
Base = 50Lightest = 50 · #fef4faDarkest = 950 · #44092CText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.003 340.5);
  --brand-100: oklch(0.94 0.005 340.5);
  --brand-200: oklch(0.88 0.008 340.5);
  --brand-300: oklch(0.80 0.010 340.5);
  --brand-400: oklch(0.72 0.012 340.5);
  --brand-500: oklch(0.64 0.013 340.5);
  --brand-600: oklch(0.56 0.013 340.5);
  --brand-700: oklch(0.48 0.012 340.5);
  --brand-800: oklch(0.40 0.011 340.5);
  --brand-900: oklch(0.32 0.009 340.5);
  --brand-950: oklch(0.24 0.007 340.5);
}

Colors that work with #fef4fa

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F8
Tinted page background
Border#EDC0DB
Hairlines and dividers
Muted text#9B4B7B
Captions on the surface
Accent#11BB22
Second voice, not a rival
Dark variant#750B4A
Hover, pressed, headers
Light variant#FDE8F4
Selected rows, tints
Dark surface#24141E
Dark-mode background
Hover#FBD3EB
One step down in lightness
Pressed#F8B2DC
Two steps down
Disabled#F7F3F5
Chroma pulled out
Focus ring#FED8EE
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #fef4fa

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #750B4A
Safe as a 1px border on white
No — use #F05EB6

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The high lightness makes it recede — a surface colour rather than a statement.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight2/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#F4FEF8
Analogous left#FDF4FE
Analogous right#FEF4F5
Split-complement 1#F5FEF4
Split-complement 2#F4FEFD
Triadic 1#FAFEF4
Triadic 2#F4FAFE
Tetradic#FEFDF4
On the wheel
Base+30°−30°+120°+240°+180°324°

#fef4fa sits at 324°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red99.6%
Green95.7%
Blue98.0%
R · 0–255
254
0xfe
G · 0–255
244
0xf4
B · 0–255
250
0xfa

CMYK percentages

Cyan0.0%
Magenta3.9%
Yellow1.6%
Key (black)0.4%

Total ink coverage is 6%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#fef4fa text on a black background

contrast 19.53:1

Card sample

#fef4fa text on a white background

contrast 1.08:1

Card sample

#fef4fa on grey

1.02:1

#fef4fa on its own surface

1.01:1

#fef4fa on its dark surface

16.36:1

CSS3 live lab

Text font color

The quick brown fox

color: #fef4fa;
Background color
Panel with #fef4fa background
background-color: #fef4fa;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #fef4fa;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(254, 244, 250, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(254, 244, 250, 0.45);
Border & gradient
Gradient panel
border: 3px solid #fef4fa;
background: linear-gradient(135deg, #fef4fa, #FEF4F4);
Gradient text

Gradient headline

background: linear-gradient(90deg, #fef4fa, #FEF7F4);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #fef4fa;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #fef4fa;
caret-color: #fef4fa;
Left rule
Pull quote or callout
border-left: 4px solid #fef4fa;
Ring + tint
Selected chip
background: #FDE8F4;
box-shadow: inset 0 0 0 2px #fef4fa;
Conic badge
68%
background: conic-gradient(#fef4fa 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #fef4fa over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(254, 244, 250, 0.5)
rgb(254 244 250 / 50%)
#fef4fa80
hsl(324 83% 98% / 50%)
color-mix(in srgb, #fef4fa 50%, transparent)
Alpha8-digit hexFlat on white
10%#fef4fa1a#FFFEFF
20%#fef4fa33#FFFDFE
40%#fef4fa66#FFFBFD
60%#fef4fa99#FEF8FC
80%#fef4facc#FEF6FB

Gradients from #fef4fa

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #FDECF6, #fef4fa 45%, #750B4A);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #fef4fa, #FBDDD8);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #fef4fa, #F4FEF8);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FEF1F9 0%, #fef4fa 45%, #750B4A 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #FFFFFF 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #FFFFFF 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #750B4A 0%, transparent 65%), #fef4fa;

Monochromatic scale

Palettes built from #fef4fa

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#fef4fa in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Very light values are indistinguishable from white on a dim phone screen outdoors. Give it a border if the boundary matters.

In dark mode

Usable as-is on a dark surface at 19.53:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#fef4fa, answered

What color is #fef4fa?

#fef4fa is a pale electric magenta / pink, closest to Lavender Blush (ΔE2000 2.1). It sits at 324° on the hue wheel with 83% saturation and 98% lightness, which reads as warm.

What is the RGB value of #fef4fa?

rgb(254, 244, 250) — 254 red, 244 green and 250 blue out of 255, or 99.6% / 95.7% / 98% by channel.

What is #fef4fa in HSL and HSV?

hsl(324, 83%, 98%) and hsv(324, 4%, 100%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #fef4fa a light or a dark color?

It is a light color. Relative luminance is 0.9267 and perceived brightness is 97%, so black text on it reaches 19.53:1.

Should I use black or white text on #fef4fa?

Black. It scores 19.53:1 against #fef4fa, versus 1.08:1 for white — AAA at any size.

Is #fef4fa accessible on a white background?

#fef4fa on white scores 1.08:1, which fails WCAG AA at every size. Darken it to #DE148E to reach 4.5:1, or #A60F6A for 7:1.

What is the complementary color of #fef4fa?

#F4FEF8 sits directly opposite on the wheel. Softer options are the split-complements #F5FEF4 and #F4FEFD, which give the same contrast with far less vibration.

What colors go well with #fef4fa?

For interface work: #FAF4F8 as the surface, #EDC0DB for borders, #9B4B7B for secondary text, #11BB22 as an accent and #750B4A for hover and pressed states. For a palette, the analogous pair #FDF4FE and #FEF4F5 stays calm, while #F4FEF8 is the loudest partner.

What is #fef4fa in CMYK for printing?

cmyk(0%, 4%, 2%, 0%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #fef4fa warm or cool?

Warm — it scores 37 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #FEF1F4; nudged cooler, #FEF1FD.

Which Tailwind color is closest to #fef4fa?

The yellow family — its 500 step is #eab308, ΔE2000 35.5 away. That is a visible difference, so define #fef4fa as a custom token rather than reaching for the built-in.

How do I use #fef4fa in Tailwind CSS?

Inline it as an arbitrary value with bg-[#fef4fa] or text-[#fef4fa], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #fef4fa with 50% opacity?

rgba(254, 244, 250, 0.5), or #fef4fa80 in eight-digit hex. Over white that composites to #FFFAFD; over black, #7F7A7D.

Is #fef4fa a web-safe color?

No. The nearest web-safe colour is #FFFFFF, ΔE2000 6.1 away. The palette only matters for legacy displays and some email clients now.

What does the color #fef4fa mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #fef4fa?

The safest is same-hue elevation: linear-gradient(135deg, #FDECF6, #fef4fa 45%, #750B4A). For more colour, a short hue run to #FBDDD8 keeps it rich without turning muddy.

Work with #fef4fa in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #fef4fa at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.