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#ff40ad

a balanced, electric magenta / pink · warm · closest name: orchid

RGB
255, 64, 173
HSL
326°, 100%, 63%
CMYK
0, 75, 32, 0
Luminance
0.2794

Every format

HEX#ff40ad
RGBrgb(255, 64, 173)
HSLhsl(326, 100%, 63%)
CMYKcmyk(0%, 75%, 32%, 0%)
LABlab(59.8 78.4 -15.1)
LCHlch(59.8 79.8 349.1)
OKLCHoklch(0.686 0.243 350.7)

Copy-ready code

/* CSS */
color: #ff40ad;
background-color: #ff40ad;
/* Tailwind (arbitrary) */
class="text-[#ff40ad] bg-[#ff40ad]"
/* SCSS */
$brand: #ff40ad;
/* SwiftUI */
Color(red: 1.000, green: 0.251, blue: 0.678)
/* Android */
Color.parseColor("#ff40ad")

Accessibility — WCAG contrast

Aa
#ff40ad on white: 3.19:1
AA ✗ fail · AA-large · AAA
Aa
#ff40ad on black: 6.59:1
AA ✓ pass · AA-large · AAA
true color
protanopia
deuteranopia
tritanopia

RGB percentages

Red100.0%
Green25.1%
Blue67.8%

CMYK percentages

Cyan0.0%
Magenta74.9%
Yellow32.2%
Key (black)0.0%

Color previews

#ff40ad text on a black background

contrast 6.59:1

Card sample

#ff40ad text on a white background

contrast 3.19:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #ff40ad;
Background color
Panel with #ff40ad background
background-color: #ff40ad;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ff40ad;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(255, 64, 173, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(255, 64, 173, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ff40ad;
background: linear-gradient(135deg, #ff40ad, #FF5240);

Monochromatic scale

Palettes built from #ff40ad

Shades — darker

Tints — lighter

Hue & tone neighbors

Color harmonies

Nearest named colors

Work with #ff40ad in the Color Lab